Jon Basso’s restaurant in Las Vegas is known as the “Heart Attack Grill,” and he makes no bones about it that eating his ginormous overstuffed burgers can give you one. In fact, he is so proud of his “killer burgers,” he has recently put on display, the remains of a patron who indeed died of cardiac arrest while eating one of his aptly named belly bombs.
Burgers on the menu that go by names such as “Triple Bypass” and even the “Quadruple Bypass,” range anywhere from 8 to 32 ounces of beef, clocking in with as much as 8,000 calories per serving. They also serve all-you-can-eat “Flatliner Fries,” cooked in pure lard, and customers who weigh 350 pounds or more eat for free — provided they have a doctor’s note verifying their weights.
The place is Las Vegas overkill all the way, with Basso running around in a doctor’s coat, and the servers all wear a nurse’s uniform and will spank you if you don’t finish your burger. But, Basso may have gone too far even for Sin City. He recently has added a whole new marketing tool to the restaurant’s offerings — the cremated remains of a past customer.
Speaking to Bloomberg, Basso said that, “He died of a heart attack at my restaurant, and I am putting that bag clearly on the table. I wish that Burger King and everyone else will do the same thing.”
You see, Basso actually thinks his restaurant is doing a people a favor, and his mission is actually to spread the word about just how deadly this kind of diet can be. Basso says that his point in displaying this past customer’s cremains is simple, he doesn’t buy into fast-food chains’ claims that say you can eat healthily at their restaurants.
In fact, he says, “Do I want others to die at my restaurant? No. Actually I want to wake up one morning and open the door and have no one ever come in again because maybe the world would have learned the truth. I say it boldly, don’t come to my restaurant—it’s bad for you and it will kill you.”
If nothing else, Basso deserves an award for truth in advertising!